A whiteboard video or whiteboard animation video is a type of video marketing that makes use of an online whiteboard where a sketch artist draws or illustrates an explanation about how a process, item, or service works. The video is generally accompanied by a detailed voice-over narrative of the topic. The artists might draw charts or animations that are fun to look at so that the video is more entertaining and can attain better audience engagement.
This kind of video has ended up being preferred amongst companies for various factors. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other types of discussion, keeps fluff to the minimum due to the fact that the illustrations only present the most important points in the topic. The commentary narration straight talks to the audience and the script strictly adheres to what the illustrations are trying to convey.
When people enjoy a whiteboard video, all they can see is a clutter-free live movement diagram, flow diagram, or comic strip that makes technical info more easily reasonable. If you are going to make a video about how your savings can grow in your bank account, a whiteboard video will be better matched for the job as compared to a live action video.
2. Easy to understand - whiteboard videos utilize creative sketches that catch the attention of the audience better so that they do not feel bored or get distracted and look away. The direct exposure to the sketches triggers more brain activity in the audiences and thus, helps them to follow your subject more easily than other type of video.
For instance, a talking head video is less enticing and permits little imagination so the audience gets tired after just a few seconds. All they can see is a person blabbering words that they can hear however couldn't comprehend the method the video means them to.
3. More economical to produce - unlike live action and 3D animated videos that can be expensive to produce, whiteboard videos are much easier and cost-effective. To produce a whiteboard video, you just require a small well-lit studio, camera equipment, a video camera team, a whiteboard with markers or a standard blackboard with chalk sticks, a sketch artist, a storyteller, and a video manufacturer. You don't have to hire a team of animators, stars, make-up artists, or rent places and furniture simply to shoot your video.
4. Imaginative and fun - there's nothing more interesting than enjoying an artist produce illustrations that are fun to look at. With every stroke of the pen marker, the audience anticipates and pictures exactly what will pop out next. Whiteboard videos are also perfect for audiences with short attention spans or are too hectic to look at full-length videos. Every drawing refreshes the focus of their eyes so they can concentrate better on what the video is aiming to say.
5. Develops more powerful mental connection - whiteboard videos are fantastic in assisting your audience remember your brand name or company. It is imaginative and memorable, so they appreciate watching it. It is fascinating, so they are most likely to speak about it with others.
Its simpleness is what makes it a good choice to use explainer videos. You do not take too long or spend excessive to put the video together so you can get your message to your audience right away. At the same time, your audience quickly connects with your video and is most likely to obtain taken part in it and eventually choose to purchase or convert.
A whiteboard video or whiteboard animation video is a kind of video marketing that makes usage of an online whiteboard where a sketch artist draws or shows an explanation about how a procedure, product, or service works. Easy to understand - whiteboard videos use imaginative sketches that catch the attention of the audience much better so that they do not feel bored or get distracted and look away. More cost-effective to produce - unlike live action and 3D animated videos that can be pricey to produce, whiteboard videos are much easier and economical. To create a whiteboard video, you only require a little well-lit studio, camera equipment, a video camera team, a whiteboard with markers or a standard chalkboard with chalk sticks, a sketch artist, a narrator, and a video manufacturer. Whiteboard videos are also perfect for audiences with short attention periods or are too hectic to look at full-length videos.
This kind of video has ended up being preferred amongst companies for various factors. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other types of discussion, keeps fluff to the minimum due to the fact that the illustrations only present the most important points in the topic. The commentary narration straight talks to the audience and the script strictly adheres to what the illustrations are trying to convey.
When people enjoy a whiteboard video, all they can see is a clutter-free live movement diagram, flow diagram, or comic strip that makes technical info more easily reasonable. If you are going to make a video about how your savings can grow in your bank account, a whiteboard video will be better matched for the job as compared to a live action video.
2. Easy to understand - whiteboard videos utilize creative sketches that catch the attention of the audience better so that they do not feel bored or get distracted and look away. The direct exposure to the sketches triggers more brain activity in the audiences and thus, helps them to follow your subject more easily than other type of video.
For instance, a talking head video is less enticing and permits little imagination so the audience gets tired after just a few seconds. All they can see is a person blabbering words that they can hear however couldn't comprehend the method the video means them to.
3. More economical to produce - unlike live action and 3D animated videos that can be expensive to produce, whiteboard videos are much easier and cost-effective. To produce a whiteboard video, you just require a small well-lit studio, camera equipment, a video camera team, a whiteboard with markers or a standard blackboard with chalk sticks, a sketch artist, a storyteller, and a video manufacturer. You don't have to hire a team of animators, stars, make-up artists, or rent places and furniture simply to shoot your video.
4. Imaginative and fun - there's nothing more interesting than enjoying an artist produce illustrations that are fun to look at. With every stroke of the pen marker, the audience anticipates and pictures exactly what will pop out next. Whiteboard videos are also perfect for audiences with short attention spans or are too hectic to look at full-length videos. Every drawing refreshes the focus of their eyes so they can concentrate better on what the video is aiming to say.
5. Develops more powerful mental connection - whiteboard videos are fantastic in assisting your audience remember your brand name or company. It is imaginative and memorable, so they appreciate watching it. It is fascinating, so they are most likely to speak about it with others.
Its simpleness is what makes it a good choice to use explainer videos. You do not take too long or spend excessive to put the video together so you can get your message to your audience right away. At the same time, your audience quickly connects with your video and is most likely to obtain taken part in it and eventually choose to purchase or convert.
A whiteboard video or whiteboard animation video is a kind of video marketing that makes usage of an online whiteboard where a sketch artist draws or shows an explanation about how a procedure, product, or service works. Easy to understand - whiteboard videos use imaginative sketches that catch the attention of the audience much better so that they do not feel bored or get distracted and look away. More cost-effective to produce - unlike live action and 3D animated videos that can be pricey to produce, whiteboard videos are much easier and economical. To create a whiteboard video, you only require a little well-lit studio, camera equipment, a video camera team, a whiteboard with markers or a standard chalkboard with chalk sticks, a sketch artist, a narrator, and a video manufacturer. Whiteboard videos are also perfect for audiences with short attention periods or are too hectic to look at full-length videos.
