A whiteboard video or whiteboard animation video is a form of video marketing that utilizes an online whiteboard where a sketch artist draws or highlights a description about how a process, item, or service works. The video is usually accompanied by an extensive voice-over narration of the topic. The artists might draw charts or cartoons that are enjoyable to look at so that the video is more entertaining and can accomplish much better audience engagement.
This type of video has actually become popular among organisations for numerous reasons. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other kinds of discussion, keeps fluff to the minimum because the illustrations only present the most important points in the subject. The commentary narration straight speaks with the audience and the script strictly follows exactly what the illustrations are attempting to communicate.
When individuals watch a whiteboard video, all they can see is a clutter-free live movement diagram, flow diagram, or cartoon that makes technical info more quickly understandable. If you are going to make a video about how your savings can grow in your bank account, a whiteboard video will be much better matched for the task as compared to a live action video.
2. Easy to understand - whiteboard videos utilize imaginative sketches that catch the attention of the audience much better so that they do not feel bored or get distracted and look away. The exposure to the sketches triggers more brain activity in the audiences and thus, helps them to follow your subject more quickly than other sort of video.
A talking head video is less appealing and allows for very little creativity so the audience gets bored after just a few seconds. All they can see is an individual blabbering words that they can hear however could not understand the way the video means them to.
3. More affordable to produce - unlike live action and 3D animated videos that can be pricey to produce, whiteboard videos are much simpler and affordable. To create a whiteboard video, you only require a little well-lit studio, electronic camera equipment, an electronic camera team, a whiteboard with markers or a traditional chalkboard with chalk sticks, a sketch artist, a storyteller, and a video producer. You don't have to hire a group of animators, stars, cosmetics artists, or lease venues and furnishings just to shoot your video.
4. Imaginative and fun - there's nothing more fascinating than watching an artist produce drawings that are fun to look at. With every stroke of the pen marker, the audience expects and envisions exactly what will pop out next. Whiteboard videos are also ideal for audiences with attention deficit disorder or are too busy to look at full-length videos. Every illustration refreshes the focus of their eyes so they can focus much better on what the video is trying to say.
5. Develops more powerful mental connection - whiteboard videos are great in assisting your audience remember your brand name or service. It is creative and catchy, so they appreciate enjoying it. It is interesting, so they are more likely to talk about it with others.
Its simplicity is exactly what makes it an excellent choice to utilize explainer videos. You do not take too long or invest excessive to put the video together so you can get your message to your audience immediately. At the same time, your audience quickly connects with your video and is more likely to get taken part in it and ultimately choose to buy or convert.
A whiteboard video or whiteboard animation video is a form of video marketing that makes usage of an online whiteboard where a sketch artist draws or shows an explanation about how a process, item, or service works. Easy to comprehend - whiteboard videos use creative sketches that capture the attention of the audience much better so that they do not feel bored or get sidetracked and look away. More economical to produce - unlike live action and 3D animated videos that can be pricey to produce, whiteboard videos are much easier and affordable. To develop a whiteboard video, you only need a small well-lit studio, cam devices, a video camera group, a whiteboard with markers or a standard chalkboard with chalk sticks, a sketch artist, a narrator, and a video manufacturer. Whiteboard videos are also perfect for audiences with brief attention periods or are too busy to look at full-length videos.
This type of video has actually become popular among organisations for numerous reasons. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other kinds of discussion, keeps fluff to the minimum because the illustrations only present the most important points in the subject. The commentary narration straight speaks with the audience and the script strictly follows exactly what the illustrations are attempting to communicate.
When individuals watch a whiteboard video, all they can see is a clutter-free live movement diagram, flow diagram, or cartoon that makes technical info more quickly understandable. If you are going to make a video about how your savings can grow in your bank account, a whiteboard video will be much better matched for the task as compared to a live action video.
2. Easy to understand - whiteboard videos utilize imaginative sketches that catch the attention of the audience much better so that they do not feel bored or get distracted and look away. The exposure to the sketches triggers more brain activity in the audiences and thus, helps them to follow your subject more quickly than other sort of video.
A talking head video is less appealing and allows for very little creativity so the audience gets bored after just a few seconds. All they can see is an individual blabbering words that they can hear however could not understand the way the video means them to.
3. More affordable to produce - unlike live action and 3D animated videos that can be pricey to produce, whiteboard videos are much simpler and affordable. To create a whiteboard video, you only require a little well-lit studio, electronic camera equipment, an electronic camera team, a whiteboard with markers or a traditional chalkboard with chalk sticks, a sketch artist, a storyteller, and a video producer. You don't have to hire a group of animators, stars, cosmetics artists, or lease venues and furnishings just to shoot your video.
4. Imaginative and fun - there's nothing more fascinating than watching an artist produce drawings that are fun to look at. With every stroke of the pen marker, the audience expects and envisions exactly what will pop out next. Whiteboard videos are also ideal for audiences with attention deficit disorder or are too busy to look at full-length videos. Every illustration refreshes the focus of their eyes so they can focus much better on what the video is trying to say.
5. Develops more powerful mental connection - whiteboard videos are great in assisting your audience remember your brand name or service. It is creative and catchy, so they appreciate enjoying it. It is interesting, so they are more likely to talk about it with others.
Its simplicity is exactly what makes it an excellent choice to utilize explainer videos. You do not take too long or invest excessive to put the video together so you can get your message to your audience immediately. At the same time, your audience quickly connects with your video and is more likely to get taken part in it and ultimately choose to buy or convert.
A whiteboard video or whiteboard animation video is a form of video marketing that makes usage of an online whiteboard where a sketch artist draws or shows an explanation about how a process, item, or service works. Easy to comprehend - whiteboard videos use creative sketches that capture the attention of the audience much better so that they do not feel bored or get sidetracked and look away. More economical to produce - unlike live action and 3D animated videos that can be pricey to produce, whiteboard videos are much easier and affordable. To develop a whiteboard video, you only need a small well-lit studio, cam devices, a video camera group, a whiteboard with markers or a standard chalkboard with chalk sticks, a sketch artist, a narrator, and a video manufacturer. Whiteboard videos are also perfect for audiences with brief attention periods or are too busy to look at full-length videos.
