A whiteboard video or whiteboard animation video is a kind of video marketing that makes use of an online whiteboard where a sketch artist draws or shows a description about how a procedure, product, or service works. The video is typically accompanied by an extensive voice-over narration of the topic. The artists may draw charts or cartoons that are enjoyable to take a look at so that the video is more entertaining and can accomplish much better audience engagement.
This type of video has actually become very popular among businesses for different factors. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other forms of presentation, keeps fluff to the minimum due to the fact that the illustrations only present the most essential points in the subject. The commentary narration straight speaks to the audience and the script strictly adheres to what the illustrations are aiming to convey.
When people watch a whiteboard video, all they can see is a clutter-free live movement diagram, flow diagram, or comic strip that makes technical information more easily easy to understand. For example, if you are going to make a video about how your savings can grow in your checking account, a whiteboard video will be better fit for the job as compared to a live action video.
2. Easy to understand - whiteboard videos use creative sketches that capture the attention of the audience much better so that they do not feel bored or get distracted and look away. The direct exposure to the sketches triggers more brain activity in the audiences and therefore, helps them to follow your topic more easily than other type of video.
For instance, a talking head video is less attractive and enables little imagination so the audience gets bored after just a few seconds. All they can see is an individual blabbering words that they can hear but couldn't comprehend the way the video means them to.
3. More cost-effective to produce - unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much simpler and cost-effective. To create a whiteboard video, you just require a small well-lit studio, electronic camera equipment, an electronic camera team, a whiteboard with markers or a conventional blackboard with chalk sticks, a sketch artist, a narrator, and a video producer. You don't have to work with a group of animators, stars, makeup artists, or lease places and furnishings simply to shoot your video.
4. Imaginative and enjoyable - there's absolutely nothing more intriguing than viewing an artist create drawings that are enjoyable to look at. With every stroke of the pen marker, the audience anticipates and pictures what will pop out next. Whiteboard videos are also ideal for audiences with attention deficit disorder or are too hectic to take a look at full-length videos. Every drawing revitalizes the focus of their eyes so they can concentrate better on what the video is trying to say.
5. Creates more powerful mental connection - whiteboard videos are fantastic in assisting your audience remember your brand or business. It is imaginative and catchy, so they value watching it. It is interesting, so they are more likely to discuss it with others.
Its simplicity is what makes it an excellent choice to use explainer videos. You do not take too long or invest excessive to put the video together so you can get your message to your audience immediately. At the same time, your audience quickly connects with your video and is most likely to get participated in it and eventually decide to buy or convert.
A whiteboard video or whiteboard animation video is a kind of video marketing that makes use of an online whiteboard where a sketch artist draws or shows an explanation about how a procedure, product, or service works. Easy to understand - whiteboard videos utilize innovative sketches that catch the attention of the audience much better so that they do not feel bored or get distracted and look away. More cost-effective to produce - unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much easier and affordable. To produce a whiteboard video, you only need a little well-lit studio, video camera equipment, a video camera group, a whiteboard with markers or a conventional blackboard with chalk sticks, a sketch artist, a narrator, and a video manufacturer. Whiteboard videos are likewise perfect for audiences with brief attention spans or are too hectic to look at full-length videos.
This type of video has actually become very popular among businesses for different factors. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other forms of presentation, keeps fluff to the minimum due to the fact that the illustrations only present the most essential points in the subject. The commentary narration straight speaks to the audience and the script strictly adheres to what the illustrations are aiming to convey.
When people watch a whiteboard video, all they can see is a clutter-free live movement diagram, flow diagram, or comic strip that makes technical information more easily easy to understand. For example, if you are going to make a video about how your savings can grow in your checking account, a whiteboard video will be better fit for the job as compared to a live action video.
2. Easy to understand - whiteboard videos use creative sketches that capture the attention of the audience much better so that they do not feel bored or get distracted and look away. The direct exposure to the sketches triggers more brain activity in the audiences and therefore, helps them to follow your topic more easily than other type of video.
For instance, a talking head video is less attractive and enables little imagination so the audience gets bored after just a few seconds. All they can see is an individual blabbering words that they can hear but couldn't comprehend the way the video means them to.
3. More cost-effective to produce - unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much simpler and cost-effective. To create a whiteboard video, you just require a small well-lit studio, electronic camera equipment, an electronic camera team, a whiteboard with markers or a conventional blackboard with chalk sticks, a sketch artist, a narrator, and a video producer. You don't have to work with a group of animators, stars, makeup artists, or lease places and furnishings simply to shoot your video.
4. Imaginative and enjoyable - there's absolutely nothing more intriguing than viewing an artist create drawings that are enjoyable to look at. With every stroke of the pen marker, the audience anticipates and pictures what will pop out next. Whiteboard videos are also ideal for audiences with attention deficit disorder or are too hectic to take a look at full-length videos. Every drawing revitalizes the focus of their eyes so they can concentrate better on what the video is trying to say.
5. Creates more powerful mental connection - whiteboard videos are fantastic in assisting your audience remember your brand or business. It is imaginative and catchy, so they value watching it. It is interesting, so they are more likely to discuss it with others.
Its simplicity is what makes it an excellent choice to use explainer videos. You do not take too long or invest excessive to put the video together so you can get your message to your audience immediately. At the same time, your audience quickly connects with your video and is most likely to get participated in it and eventually decide to buy or convert.
A whiteboard video or whiteboard animation video is a kind of video marketing that makes use of an online whiteboard where a sketch artist draws or shows an explanation about how a procedure, product, or service works. Easy to understand - whiteboard videos utilize innovative sketches that catch the attention of the audience much better so that they do not feel bored or get distracted and look away. More cost-effective to produce - unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much easier and affordable. To produce a whiteboard video, you only need a little well-lit studio, video camera equipment, a video camera group, a whiteboard with markers or a conventional blackboard with chalk sticks, a sketch artist, a narrator, and a video manufacturer. Whiteboard videos are likewise perfect for audiences with brief attention spans or are too hectic to look at full-length videos.
