A whiteboard video or whiteboard animation video is a form of video marketing that makes usage of an online whiteboard where a sketch artist draws or illustrates a description about how a procedure, product, or service works. Easy to understand – whiteboard videos use creative sketches that catch the attention of the audience better so that they do not feel bored or get sidetracked and look away. More affordable to produce – unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much easier and economical. To produce a whiteboard video, you only need a little well-lit studio, camera devices, a video camera team, a whiteboard with markers or a traditional blackboard with chalk sticks, a sketch artist, a storyteller, and a video producer. Whiteboard videos are likewise ideal for audiences with short attention spans or are too busy to look at full-length videos.
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