A whiteboard video or whiteboard animation video is a kind of video marketing that makes use of an online whiteboard where a sketch artist draws or highlights a description about how a process, product, or service works. The video is usually accompanied by an extensive commentary narrative of the topic. The artists may draw charts or animations that are fun to take a look at so that the video is more amusing and can attain much better audience engagement.
This type of video has actually become incredibly popular among organisations for numerous factors. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other types of discussion, keeps fluff to the minimum because the illustrations only provide the most important points in the subject. The commentary narrative straight speaks with the audience and the script strictly abides by exactly what the illustrations are attempting to communicate.
When people view a whiteboard video, all they can see is a clutter-free live motion diagram, flow diagram, or cartoon that makes technical details more easily understandable. If you are going to make a video about how your cost savings can grow in your bank account, a whiteboard video will be better matched for the task as compared to a live action video.
2. Easy to understand - whiteboard videos use creative sketches that catch the attention of the audience much better so that they do not feel bored or get distracted and avert. The exposure to the sketches triggers more brain activity in the audiences and hence, helps them to follow your subject more easily than any other kind of video.
For example, a talking head video is less enticing and allows for little creativity so the audience gets bored after just a few seconds. All they can see is a person blabbering words that they can hear but couldn't comprehend the method the video intends them to.
3. More economical to produce - unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much easier and cost-effective. To create a whiteboard video, you just need a little well-lit studio, video camera equipment, a cam team, a whiteboard with markers or a standard blackboard with chalk sticks, a sketch artist, a storyteller, and a video producer. You don't need to employ a group of animators, stars, make-up artists, or lease places and furnishings just to shoot your video.
4. Creative and enjoyable - there's absolutely nothing more fascinating than watching an artist create drawings that are enjoyable to look at. With every stroke of the pen marker, the audience prepares for and envisions exactly what will pop out next. Whiteboard videos are also ideal for audiences with attention deficit disorder or are too hectic to look at full-length videos. Every illustration revitalizes the focus of their eyes so they can focus much better on what the video is aiming to state.
5. Produces more powerful psychological connection - whiteboard videos are fantastic in assisting your audience remember your brand or service. It is innovative and appealing, so they value viewing it. It is interesting, so they are more likely to talk about it with others.
Its simpleness is what makes it a good choice to use explainer videos. You do not take too long or invest too much to put the video together so you can get your message to your audience right now. At the same time, your audience quickly connects with your video and is most likely to obtain engaged in it and ultimately decide to buy or transform.
A whiteboard video or whiteboard animation video is a kind of video marketing that makes usage of an online whiteboard where a sketch artist draws or illustrates a description about how a procedure, item, or service works. Easy to understand - whiteboard videos utilize creative sketches that catch the attention of the audience much better so that they do not feel bored or get distracted and look away. More economical to produce - unlike live action and 3D animated videos that can be pricey to produce, whiteboard videos are much easier and economical. To develop a whiteboard video, you only need a little well-lit studio, electronic camera devices, an electronic camera team, a whiteboard with markers or a traditional chalkboard with chalk sticks, a sketch artist, a narrator, and a video producer. Whiteboard videos are likewise ideal for audiences with brief attention periods or are too busy to look at full-length videos.
This type of video has actually become incredibly popular among organisations for numerous factors. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other types of discussion, keeps fluff to the minimum because the illustrations only provide the most important points in the subject. The commentary narrative straight speaks with the audience and the script strictly abides by exactly what the illustrations are attempting to communicate.
When people view a whiteboard video, all they can see is a clutter-free live motion diagram, flow diagram, or cartoon that makes technical details more easily understandable. If you are going to make a video about how your cost savings can grow in your bank account, a whiteboard video will be better matched for the task as compared to a live action video.
2. Easy to understand - whiteboard videos use creative sketches that catch the attention of the audience much better so that they do not feel bored or get distracted and avert. The exposure to the sketches triggers more brain activity in the audiences and hence, helps them to follow your subject more easily than any other kind of video.
For example, a talking head video is less enticing and allows for little creativity so the audience gets bored after just a few seconds. All they can see is a person blabbering words that they can hear but couldn't comprehend the method the video intends them to.
3. More economical to produce - unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much easier and cost-effective. To create a whiteboard video, you just need a little well-lit studio, video camera equipment, a cam team, a whiteboard with markers or a standard blackboard with chalk sticks, a sketch artist, a storyteller, and a video producer. You don't need to employ a group of animators, stars, make-up artists, or lease places and furnishings just to shoot your video.
4. Creative and enjoyable - there's absolutely nothing more fascinating than watching an artist create drawings that are enjoyable to look at. With every stroke of the pen marker, the audience prepares for and envisions exactly what will pop out next. Whiteboard videos are also ideal for audiences with attention deficit disorder or are too hectic to look at full-length videos. Every illustration revitalizes the focus of their eyes so they can focus much better on what the video is aiming to state.
5. Produces more powerful psychological connection - whiteboard videos are fantastic in assisting your audience remember your brand or service. It is innovative and appealing, so they value viewing it. It is interesting, so they are more likely to talk about it with others.
Its simpleness is what makes it a good choice to use explainer videos. You do not take too long or invest too much to put the video together so you can get your message to your audience right now. At the same time, your audience quickly connects with your video and is most likely to obtain engaged in it and ultimately decide to buy or transform.
A whiteboard video or whiteboard animation video is a kind of video marketing that makes usage of an online whiteboard where a sketch artist draws or illustrates a description about how a procedure, item, or service works. Easy to understand - whiteboard videos utilize creative sketches that catch the attention of the audience much better so that they do not feel bored or get distracted and look away. More economical to produce - unlike live action and 3D animated videos that can be pricey to produce, whiteboard videos are much easier and economical. To develop a whiteboard video, you only need a little well-lit studio, electronic camera devices, an electronic camera team, a whiteboard with markers or a traditional chalkboard with chalk sticks, a sketch artist, a narrator, and a video producer. Whiteboard videos are likewise ideal for audiences with brief attention periods or are too busy to look at full-length videos.
