A whiteboard video or whiteboard animation video is a kind of video marketing that makes use of an online whiteboard where a sketch artist draws or illustrates an explanation about how a process, item, or service works. The video is typically accompanied by a comprehensive voice-over narration of the topic. The artists might draw charts or cartoons that are enjoyable to look at so that the video is more amusing and can attain much better audience engagement.
This form of video has actually become incredibly popular among businesses for various reasons. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other kinds of presentation, keeps fluff to the minimum since the illustrations only provide the most essential points in the subject. The commentary narration directly speaks to the audience and the script strictly sticks to what the illustrations are trying to convey.
When individuals view a whiteboard video, all they can see is a clutter-free live motion diagram, flow diagram, or comic strip that makes technical information more quickly easy to understand. For example, if you are going to make a video about how your savings can grow in your savings account, a whiteboard video will be much better fit for the task as compared with a live action video.
2. Easy to understand - whiteboard videos utilize creative sketches that capture the attention of the audience much better so that they do not feel bored or get distracted and look away. The direct exposure to the sketches triggers more brain activity in the audiences and therefore, helps them to follow your subject more quickly than other kind of video.
A talking head video is less attractive and allows for very little imagination so the audience gets tired after just a couple of seconds. All they can see is a person blabbering words that they can hear but couldn't comprehend the way the video plans them to.
3. More cost-effective to produce - unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much easier and affordable. To produce a whiteboard video, you just require a small well-lit studio, camera equipment, an electronic camera team, a whiteboard with markers or a traditional chalkboard with chalk sticks, a sketch artist, a storyteller, and a video producer. You don't have to hire a team of animators, stars, cosmetics artists, or lease places and furnishings just to shoot your video.
4. Imaginative and fun - there's nothing more intriguing than enjoying an artist create illustrations that are enjoyable to take a look at. With every stroke of the pen marker, the audience anticipates and envisions what will pop out next. Whiteboard videos are likewise ideal for audiences with attention deficit disorder or are too hectic to look at full-length videos. Every illustration revitalizes the focus of their eyes so they can concentrate much better on what the video is trying to state.
5. Creates more powerful mental connection - whiteboard videos are excellent in assisting your audience remember your brand or service. It is imaginative and catchy, so they appreciate viewing it. It is intriguing, so they are most likely to speak about it with others.
Its simplicity is what makes it a good option to use explainer videos. You do not take too long or invest too much to put the video together so you can get your message to your audience right now. At the same time, your audience quickly connects with your video and is most likely to get engaged in it and eventually choose to purchase or transform.
A whiteboard video or whiteboard animation video is a kind of video marketing that makes usage of an online whiteboard where a sketch artist draws or shows an explanation about how a process, item, or service works. Easy to understand - whiteboard videos use innovative sketches that capture the attention of the audience better so that they do not feel bored or get distracted and look away. More cost-effective to produce - unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much easier and cost-effective. To produce a whiteboard video, you only require a small well-lit studio, video camera devices, a cam team, a whiteboard with markers or a standard chalkboard with chalk sticks, a sketch artist, a narrator, and a video manufacturer. Whiteboard videos are also ideal for audiences with short attention spans or are too hectic to look at full-length videos.
This form of video has actually become incredibly popular among businesses for various reasons. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other kinds of presentation, keeps fluff to the minimum since the illustrations only provide the most essential points in the subject. The commentary narration directly speaks to the audience and the script strictly sticks to what the illustrations are trying to convey.
When individuals view a whiteboard video, all they can see is a clutter-free live motion diagram, flow diagram, or comic strip that makes technical information more quickly easy to understand. For example, if you are going to make a video about how your savings can grow in your savings account, a whiteboard video will be much better fit for the task as compared with a live action video.
2. Easy to understand - whiteboard videos utilize creative sketches that capture the attention of the audience much better so that they do not feel bored or get distracted and look away. The direct exposure to the sketches triggers more brain activity in the audiences and therefore, helps them to follow your subject more quickly than other kind of video.
A talking head video is less attractive and allows for very little imagination so the audience gets tired after just a couple of seconds. All they can see is a person blabbering words that they can hear but couldn't comprehend the way the video plans them to.
3. More cost-effective to produce - unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much easier and affordable. To produce a whiteboard video, you just require a small well-lit studio, camera equipment, an electronic camera team, a whiteboard with markers or a traditional chalkboard with chalk sticks, a sketch artist, a storyteller, and a video producer. You don't have to hire a team of animators, stars, cosmetics artists, or lease places and furnishings just to shoot your video.
4. Imaginative and fun - there's nothing more intriguing than enjoying an artist create illustrations that are enjoyable to take a look at. With every stroke of the pen marker, the audience anticipates and envisions what will pop out next. Whiteboard videos are likewise ideal for audiences with attention deficit disorder or are too hectic to look at full-length videos. Every illustration revitalizes the focus of their eyes so they can concentrate much better on what the video is trying to state.
5. Creates more powerful mental connection - whiteboard videos are excellent in assisting your audience remember your brand or service. It is imaginative and catchy, so they appreciate viewing it. It is intriguing, so they are most likely to speak about it with others.
Its simplicity is what makes it a good option to use explainer videos. You do not take too long or invest too much to put the video together so you can get your message to your audience right now. At the same time, your audience quickly connects with your video and is most likely to get engaged in it and eventually choose to purchase or transform.
A whiteboard video or whiteboard animation video is a kind of video marketing that makes usage of an online whiteboard where a sketch artist draws or shows an explanation about how a process, item, or service works. Easy to understand - whiteboard videos use innovative sketches that capture the attention of the audience better so that they do not feel bored or get distracted and look away. More cost-effective to produce - unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much easier and cost-effective. To produce a whiteboard video, you only require a small well-lit studio, video camera devices, a cam team, a whiteboard with markers or a standard chalkboard with chalk sticks, a sketch artist, a narrator, and a video manufacturer. Whiteboard videos are also ideal for audiences with short attention spans or are too hectic to look at full-length videos.
