A whiteboard video or whiteboard animation video is a kind of video marketing that utilizes an online whiteboard where a sketch artist draws or shows a description about how a process, item, or service works. The video is normally accompanied by a thorough voice-over narrative of the subject. The artists might draw charts or animations that are enjoyable to look at so that the video is more entertaining and can accomplish better audience engagement.
This type of video has ended up being preferred among organisations for numerous reasons. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other kinds of discussion, keeps fluff to the minimum because the illustrations just present the most crucial points in the topic. The voice-over narrative directly talks to the audience and the script strictly sticks to what the illustrations are aiming to convey.
When people watch a whiteboard video, all they can see is a clutter-free live motion diagram, flow diagram, or comic strip that makes technical details more quickly easy to understand. For example, if you are going to make a video about how your savings can grow in your checking account, a whiteboard video will be much better suited for the job as compared to a live action video.
2. Easy to understand - whiteboard videos utilize imaginative sketches that capture the attention of the audience better so that they do not feel bored or get distracted and avert. The direct exposure to the sketches causes more brain activity in the audiences and thus, helps them to follow your topic more easily than any other kind of video.
A talking head video is less enticing and permits for very little creativity so the audience gets bored after just a couple of seconds. All they can see is a person blabbering words that they can hear but couldn't comprehend the way the video intends them to.
3. More affordable to produce - unlike live action and 3D animated videos that can be pricey to produce, whiteboard videos are much easier and affordable. To develop a whiteboard video, you just need a small well-lit studio, cam equipment, an electronic camera team, a whiteboard with markers or a conventional chalkboard with chalk sticks, a sketch artist, a storyteller, and a video producer. You don't need to hire a team of animators, actors, cosmetics artists, or lease places and furnishings just to shoot your video.
4. Imaginative and enjoyable - there's absolutely nothing more fascinating than viewing an artist create illustrations that are fun to look at. With every stroke of the pen marker, the audience anticipates and pictures what will pop out next. Whiteboard videos are also perfect for audiences with short attention spans or are too busy to look at full-length videos. Every drawing refreshes the focus of their eyes so they can focus much better on what the video is trying to say.
5. Produces more powerful psychological connection - whiteboard videos are great in helping your audience remember your brand name or company. It is innovative and memorable, so they value viewing it. It is fascinating, so they are most likely to discuss it with others.
Its simplicity is what makes it a good choice to utilize explainer videos. You do not take too long or invest excessive to put the video together so you can get your message to your audience right now. At the same time, your audience quickly connects with your video and is more likely to obtain participated in it and ultimately decide to buy or transform.
A whiteboard video or whiteboard animation video is a type of video marketing that makes use of an online whiteboard where a sketch artist draws or shows a description about how a procedure, product, or service works. Easy to understand - whiteboard videos use innovative sketches that catch the attention of the audience better so that they do not feel bored or get distracted and look away. More cost-effective to produce - unlike live action and 3D animated videos that can be expensive to produce, whiteboard videos are much simpler and affordable. To develop a whiteboard video, you just require a little well-lit studio, video camera devices, a camera team, a whiteboard with markers or a conventional blackboard with chalk sticks, a sketch artist, a storyteller, and a video producer. Whiteboard videos are also ideal for audiences with short attention spans or are too hectic to look at full-length videos.
This type of video has ended up being preferred among organisations for numerous reasons. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other kinds of discussion, keeps fluff to the minimum because the illustrations just present the most crucial points in the topic. The voice-over narrative directly talks to the audience and the script strictly sticks to what the illustrations are aiming to convey.
When people watch a whiteboard video, all they can see is a clutter-free live motion diagram, flow diagram, or comic strip that makes technical details more quickly easy to understand. For example, if you are going to make a video about how your savings can grow in your checking account, a whiteboard video will be much better suited for the job as compared to a live action video.
2. Easy to understand - whiteboard videos utilize imaginative sketches that capture the attention of the audience better so that they do not feel bored or get distracted and avert. The direct exposure to the sketches causes more brain activity in the audiences and thus, helps them to follow your topic more easily than any other kind of video.
A talking head video is less enticing and permits for very little creativity so the audience gets bored after just a couple of seconds. All they can see is a person blabbering words that they can hear but couldn't comprehend the way the video intends them to.
3. More affordable to produce - unlike live action and 3D animated videos that can be pricey to produce, whiteboard videos are much easier and affordable. To develop a whiteboard video, you just need a small well-lit studio, cam equipment, an electronic camera team, a whiteboard with markers or a conventional chalkboard with chalk sticks, a sketch artist, a storyteller, and a video producer. You don't need to hire a team of animators, actors, cosmetics artists, or lease places and furnishings just to shoot your video.
4. Imaginative and enjoyable - there's absolutely nothing more fascinating than viewing an artist create illustrations that are fun to look at. With every stroke of the pen marker, the audience anticipates and pictures what will pop out next. Whiteboard videos are also perfect for audiences with short attention spans or are too busy to look at full-length videos. Every drawing refreshes the focus of their eyes so they can focus much better on what the video is trying to say.
5. Produces more powerful psychological connection - whiteboard videos are great in helping your audience remember your brand name or company. It is innovative and memorable, so they value viewing it. It is fascinating, so they are most likely to discuss it with others.
Its simplicity is what makes it a good choice to utilize explainer videos. You do not take too long or invest excessive to put the video together so you can get your message to your audience right now. At the same time, your audience quickly connects with your video and is more likely to obtain participated in it and ultimately decide to buy or transform.
A whiteboard video or whiteboard animation video is a type of video marketing that makes use of an online whiteboard where a sketch artist draws or shows a description about how a procedure, product, or service works. Easy to understand - whiteboard videos use innovative sketches that catch the attention of the audience better so that they do not feel bored or get distracted and look away. More cost-effective to produce - unlike live action and 3D animated videos that can be expensive to produce, whiteboard videos are much simpler and affordable. To develop a whiteboard video, you just require a little well-lit studio, video camera devices, a camera team, a whiteboard with markers or a conventional blackboard with chalk sticks, a sketch artist, a storyteller, and a video producer. Whiteboard videos are also ideal for audiences with short attention spans or are too hectic to look at full-length videos.
