A whiteboard video or whiteboard animation video is a type of video marketing that utilizes an online whiteboard where a sketch artist draws or highlights an explanation about how a process, product, or service works. The video is normally accompanied by a thorough commentary narration of the topic. The artists may draw charts or animations that are fun to take a look at so that the video is more amusing and can achieve better audience engagement.
This kind of video has become very popular among organisations for numerous reasons. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other forms of presentation, keeps fluff to the minimum due to the fact that the illustrations only provide the most essential points in the subject. The commentary narration straight speaks with the audience and the script strictly complies with what the illustrations are trying to convey.
When people see a whiteboard video, all they can see is a clutter-free live movement diagram, flowchart, or cartoon that makes technical info more quickly understandable. For instance, if you are going to make a video about how your cost savings can grow in your bank account, a whiteboard video will be better suited for the job as compared with a live action video.
2. Easy to understand - whiteboard videos utilize innovative sketches that catch the attention of the audience better so that they do not feel bored or get sidetracked and look away. The direct exposure to the sketches triggers more brain activity in the audiences and hence, helps them to follow your subject more quickly than other sort of video.
A talking head video is less appealing and enables for extremely little imagination so the audience gets bored after just a few seconds. All they can see is an individual blabbering words that they can hear however couldn't understand the method the video plans them to.
3. More cost-effective to produce - unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much easier and affordable. To create a whiteboard video, you just require a small well-lit studio, electronic camera equipment, a camera team, a whiteboard with markers or a standard chalkboard with chalk sticks, a sketch artist, a narrator, and a video producer. You do not have to hire a group of animators, actors, make-up artists, or rent venues and furniture simply to shoot your video.
4. Imaginative and enjoyable - there's absolutely nothing more interesting than seeing an artist develop drawings that are fun to look at. With every stroke of the pen marker, the audience prepares for and imagines what will pop out next. Whiteboard videos are also ideal for audiences with attention deficit disorder or are too hectic to look at full-length videos. Every drawing refreshes the focus of their eyes so they can concentrate better on what the video is trying to say.
5. Develops stronger psychological connection - whiteboard videos are terrific in helping your audience remember your brand or company. It is imaginative and appealing, so they value seeing it. It is interesting, so they are more likely to speak about it with others.
Its simpleness is exactly what makes it an excellent option to utilize explainer videos. You do not take too long or invest too much to put the video together so you can get your message to your audience right now. At the same time, your audience easily gets in touch with your video and is more likely to get engaged in it and eventually choose to buy or transform.
A whiteboard video or whiteboard animation video is a kind of video marketing that makes use of an online whiteboard where a sketch artist draws or illustrates an explanation about how a process, item, or service works. Easy to comprehend - whiteboard videos use imaginative sketches that catch the attention of the audience better so that they do not feel bored or get distracted and look away. More economical to produce - unlike live action and 3D animated videos that can be expensive to produce, whiteboard videos are much simpler and economical. To develop a whiteboard video, you just need a little well-lit studio, electronic camera devices, a camera team, a whiteboard with markers or a conventional chalkboard with chalk sticks, a sketch artist, a narrator, and a video producer. Whiteboard videos are also ideal for audiences with short attention spans or are too busy to look at full-length videos.
This kind of video has become very popular among organisations for numerous reasons. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other forms of presentation, keeps fluff to the minimum due to the fact that the illustrations only provide the most essential points in the subject. The commentary narration straight speaks with the audience and the script strictly complies with what the illustrations are trying to convey.
When people see a whiteboard video, all they can see is a clutter-free live movement diagram, flowchart, or cartoon that makes technical info more quickly understandable. For instance, if you are going to make a video about how your cost savings can grow in your bank account, a whiteboard video will be better suited for the job as compared with a live action video.
2. Easy to understand - whiteboard videos utilize innovative sketches that catch the attention of the audience better so that they do not feel bored or get sidetracked and look away. The direct exposure to the sketches triggers more brain activity in the audiences and hence, helps them to follow your subject more quickly than other sort of video.
A talking head video is less appealing and enables for extremely little imagination so the audience gets bored after just a few seconds. All they can see is an individual blabbering words that they can hear however couldn't understand the method the video plans them to.
3. More cost-effective to produce - unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much easier and affordable. To create a whiteboard video, you just require a small well-lit studio, electronic camera equipment, a camera team, a whiteboard with markers or a standard chalkboard with chalk sticks, a sketch artist, a narrator, and a video producer. You do not have to hire a group of animators, actors, make-up artists, or rent venues and furniture simply to shoot your video.
4. Imaginative and enjoyable - there's absolutely nothing more interesting than seeing an artist develop drawings that are fun to look at. With every stroke of the pen marker, the audience prepares for and imagines what will pop out next. Whiteboard videos are also ideal for audiences with attention deficit disorder or are too hectic to look at full-length videos. Every drawing refreshes the focus of their eyes so they can concentrate better on what the video is trying to say.
5. Develops stronger psychological connection - whiteboard videos are terrific in helping your audience remember your brand or company. It is imaginative and appealing, so they value seeing it. It is interesting, so they are more likely to speak about it with others.
Its simpleness is exactly what makes it an excellent option to utilize explainer videos. You do not take too long or invest too much to put the video together so you can get your message to your audience right now. At the same time, your audience easily gets in touch with your video and is more likely to get engaged in it and eventually choose to buy or transform.
A whiteboard video or whiteboard animation video is a kind of video marketing that makes use of an online whiteboard where a sketch artist draws or illustrates an explanation about how a process, item, or service works. Easy to comprehend - whiteboard videos use imaginative sketches that catch the attention of the audience better so that they do not feel bored or get distracted and look away. More economical to produce - unlike live action and 3D animated videos that can be expensive to produce, whiteboard videos are much simpler and economical. To develop a whiteboard video, you just need a little well-lit studio, electronic camera devices, a camera team, a whiteboard with markers or a conventional chalkboard with chalk sticks, a sketch artist, a narrator, and a video producer. Whiteboard videos are also ideal for audiences with short attention spans or are too busy to look at full-length videos.
