A whiteboard video or whiteboard animation video is a type of video marketing that makes use of an online whiteboard where a sketch artist draws or illustrates an explanation about how a process, product, or service works. The video is typically accompanied by a thorough commentary narration of the topic. The artists might draw charts or cartoons that are fun to look at so that the video is more entertaining and can attain better audience engagement.
This type of video has actually ended up being very popular amongst organisations for different reasons. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other types of discussion, keeps fluff to the minimum due to the fact that the illustrations just provide the most important points in the topic. The commentary narrative directly talks to the audience and the script strictly follows exactly what the illustrations are attempting to communicate.
When people watch a whiteboard video, all they can see is a clutter-free live movement diagram, flow chart, or cartoon that makes technical info more easily reasonable. For instance, if you are going to make a video about how your cost savings can grow in your savings account, a whiteboard video will be better fit for the job as compared with a live action video.
2. Easy to understand - whiteboard videos use innovative sketches that catch the attention of the audience better so that they do not feel bored or get distracted and avert. The direct exposure to the sketches causes more brain activity in the audiences and therefore, helps them to follow your subject more easily than any other type of video.
For instance, a talking head video is less appealing and permits very little imagination so the audience gets tired after only a few seconds. All they can see is an individual blabbering words that they can hear however couldn't understand the method the video plans them to.
3. More cost-effective to produce - unlike live action and 3D animated videos that can be pricey to produce, whiteboard videos are much easier and economical. To create a whiteboard video, you just require a little well-lit studio, video camera devices, a cam group, a whiteboard with markers or a traditional blackboard with chalk sticks, a sketch artist, a storyteller, and a video manufacturer. You don't need to hire a group of animators, stars, cosmetics artists, or rent venues and furniture just to shoot your video.
4. Imaginative and fun - there's nothing more fascinating than watching an artist create drawings that are fun to look at. With every stroke of the pen marker, the audience expects and imagines what will pop out next. Whiteboard videos are also perfect for audiences with short attention spans or are too busy to take a look at full-length videos. Every drawing revitalizes the focus of their eyes so they can focus better on what the video is aiming to state.
5. Produces more powerful mental connection - whiteboard videos are great in assisting your audience remember your brand name or company. It is innovative and memorable, so they value seeing it. It is interesting, so they are most likely to discuss it with others.
Its simpleness is exactly what makes it a great alternative to use explainer videos. You do not take too long or spend excessive to put the video together so you can get your message to your audience right away. At the same time, your audience quickly connects with your video and is most likely to get taken part in it and ultimately decide to buy or convert.
A whiteboard video or whiteboard animation video is a type of video marketing that makes use of an online whiteboard where a sketch artist draws or highlights a description about how a process, item, or service works. Easy to comprehend - whiteboard videos utilize imaginative sketches that catch the attention of the audience better so that they do not feel bored or get sidetracked and look away. More economical to produce - unlike live action and 3D animated videos that can be pricey to produce, whiteboard videos are much easier and economical. To create a whiteboard video, you only require a small well-lit studio, cam equipment, a video camera group, a whiteboard with markers or a traditional blackboard with chalk sticks, a sketch artist, a storyteller, and a video manufacturer. Whiteboard videos are likewise perfect for audiences with short attention periods or are too busy to look at full-length videos.
