A whiteboard video or whiteboard animation video is a form of video marketing that utilizes an online whiteboard where a sketch artist draws or illustrates a description about how a procedure, product, or service works. The video is normally accompanied by a detailed voice-over narrative of the topic. The artists may draw charts or animations that are fun to look at so that the video is more entertaining and can attain much better audience engagement.
This kind of video has ended up being very popular amongst services for various factors. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other kinds of presentation, keeps fluff to the minimum because the illustrations just provide the most crucial points in the subject. The voice-over narrative directly speaks with the audience and the script strictly complies with exactly what the illustrations are attempting to communicate.
When people watch a whiteboard video, all they can see is a clutter-free live movement diagram, flow chart, or cartoon that makes technical info more quickly understandable. For example, if you are going to make a video about how your cost savings can grow in your checking account, a whiteboard video will be much better fit for the task as compared to a live action video.
2. Easy to understand - whiteboard videos utilize creative sketches that catch the attention of the audience better so that they do not feel bored or get distracted and avert. The direct exposure to the sketches triggers more brain activity in the audiences and thus, helps them to follow your topic more quickly than any other type of video.
A talking head video is less enticing and enables for really little creativity so the audience gets tired after only a couple of seconds. All they can see is a person blabbering words that they can hear but could not comprehend the way the video intends them to.
3. More affordable to produce - unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much easier and affordable. To create a whiteboard video, you just require a little well-lit studio, video camera equipment, a cam group, a whiteboard with markers or a traditional chalkboard with chalk sticks, a sketch artist, a narrator, and a video producer. You do not need to work with a group of animators, actors, make-up artists, or lease locations and furniture just to shoot your video.
4. Creative and enjoyable - there's nothing more interesting than watching an artist develop drawings that are fun to look at. With every stroke of the pen marker, the audience prepares for and imagines what will pop out next. Whiteboard videos are likewise perfect for audiences with short attention spans or are too hectic to look at full-length videos. Every illustration revitalizes the focus of their eyes so they can concentrate better on what the video is trying to say.
5. Creates stronger mental connection - whiteboard videos are great in helping your audience remember your brand name or company. It is innovative and catchy, so they value seeing it. It is interesting, so they are more likely to speak about it with others.
Its simpleness is exactly what makes it a great option to utilize explainer videos. You do not take too long or invest too much to put the video together so you can get your message to your audience right away. At the same time, your audience easily connects with your video and is more likely to get engaged in it and eventually choose to purchase or convert.
A whiteboard video or whiteboard animation video is a form of video marketing that makes use of an online whiteboard where a sketch artist draws or shows an explanation about how a process, item, or service works. Easy to comprehend - whiteboard videos use innovative sketches that capture the attention of the audience better so that they do not feel bored or get distracted and look away. More economical to produce - unlike live action and 3D animated videos that can be pricey to produce, whiteboard videos are much simpler and economical. To produce a whiteboard video, you just need a little well-lit studio, camera devices, a camera group, a whiteboard with markers or a traditional blackboard with chalk sticks, a sketch artist, a storyteller, and a video manufacturer. Whiteboard videos are also ideal for audiences with brief attention spans or are too busy to look at full-length videos.
