A whiteboard video or whiteboard animation video is a form of video marketing that makes use of an online whiteboard where a sketch artist draws or shows a description of how a process, item, or service works. The video is typically accompanied by an extensive commentary narrative of the subject. The artists might draw charts or animations that are enjoyable to take a look at so that the video is more entertaining and can attain much better audience engagement.
This kind of video has become popular among services for numerous reasons. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other forms of presentation, keeps fluff to the minimum due to the fact that the illustrations only provide the most crucial points in the subject. The voice-over narrative directly speaks to the audience and the script strictly sticks to what the illustrations are trying to communicate.
When individuals enjoy a whiteboard video, all they can see is a clutter-free live movement diagram, flowchart, or cartoon that makes technical info more easily understandable. If you are going to make a video about how your cost savings can grow in your bank account, a whiteboard video will be much better matched to the task as compared to a live action video.
2. Easy to understand - whiteboard videos use innovative sketches that catch the attention of the audience better so that they do not feel bored or get distracted and avert. The direct exposure to the sketches causes more brain activity in the audiences and hence, helps them to follow your subject more quickly than any other kind of video.
For instance, a talking head video is less enticing and permits hardly any creativity so the audience gets tired after only a few seconds. All they can see is a person blabbering words that they can hear but could not understand the way the video means them to.
3. More affordable to produce - unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much simpler and economical. To develop a whiteboard video, you just require a small well-lit studio, electronic camera equipment, an electronic camera team, a whiteboard with markers or a standard chalkboard with chalk sticks, a sketch artist, a narrator, and a video manufacturer. You don't need to employ a group of animators, actors, make-up artists, or lease locations and furnishings simply to shoot your video.
4. Innovative and fun - there's absolutely nothing more fascinating than enjoying an artist create drawings that are enjoyable to take a look at. With every stroke of the pen marker, the audience prepares for and imagines exactly what will pop out next. Whiteboard videos are also ideal for audiences with short attention spans or are too hectic to take a look at full-length videos. Every drawing revitalizes the focus of their eyes so they can concentrate better on what the video is aiming to state.
5. Develops stronger mental connection - whiteboard videos are fantastic in assisting your audience to remember your brand name or service. It is imaginative and memorable, so they appreciate watching it. It is intriguing, so they are most likely to talk about it with others.
Its simpleness is exactly what makes it a great choice to use explainer videos. You do not take too long or invest excessive to put the video together so you can get your message to your audience right now. At the same time, your audience quickly connects with your video and is most likely to obtain engaged in it and eventually decide to buy or convert.
A whiteboard video or whiteboard animation video is a form of video marketing that makes use of an online whiteboard where a sketch artist draws or shows an explanation about how a process, item, or service works. Easy to comprehend - whiteboard videos use innovative sketches that catch the attention of the audience better so that they do not feel bored or get sidetracked and look away. More affordable to produce - unlike live action and 3D animated videos that can be expensive to produce, whiteboard videos are much simpler and cost-effective. To produce a whiteboard video, you only need a small well-lit studio, electronic camera equipment, a camera team, a whiteboard with markers or a standard chalkboard with chalk sticks, a sketch artist, a storyteller, and a video producer. Whiteboard videos are also perfect for audiences with brief attention periods or are too hectic to look at full-length videos.
