A whiteboard video or whiteboard animation video is a kind of video marketing that makes use of an online whiteboard where a sketch artist draws or shows an explanation about how a procedure, product, or service works. The video is usually accompanied by a thorough voice-over narration of the topic. The artists may draw charts or cartoons that are enjoyable to look at so that the video is more amusing and can attain much better audience engagement.
This type of video has actually ended up being incredibly popular among companies for various reasons. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other forms of discussion, keeps fluff to the minimum because the illustrations only provide the most important points in the topic. The voice-over narrative straight speaks to the audience and the script strictly sticks to what the illustrations are attempting to convey.
When individuals watch a whiteboard video, all they can see is a clutter-free live movement diagram, flowchart, or cartoon that makes technical information more quickly easy to understand. If you are going to make a video about how your savings can grow in your bank account, a whiteboard video will be better suited for the job as compared to a live action video.
2. Easy to understand - whiteboard videos utilize creative sketches that catch the attention of the audience much better so that they do not feel bored or get distracted and look away. The direct exposure to the sketches causes more brain activity in the audiences and therefore, helps them to follow your subject more easily than any other type of video.
For instance, a talking head video is less appealing and allows for little imagination so the audience gets tired after just a few seconds. All they can see is a person blabbering words that they can hear but could not comprehend the method the video plans them to.
3. More affordable to produce - unlike live action and 3D animated videos that can be pricey to produce, whiteboard videos are much easier and cost-effective. To develop a whiteboard video, you just require a small well-lit studio, electronic camera devices, a cam group, a whiteboard with markers or a traditional blackboard with chalk sticks, a sketch artist, a narrator, and a video producer. You don't have to hire a team of animators, stars, make-up artists, or lease venues and furnishings simply to shoot your video.
4. Creative and enjoyable - there's absolutely nothing more fascinating than enjoying an artist develop illustrations that are enjoyable to look at. With every stroke of the pen marker, the audience expects and envisions exactly what will pop out next. Whiteboard videos are likewise perfect for audiences with attention deficit disorder or are too busy to take a look at full-length videos. Every drawing revitalizes the focus of their eyes so they can concentrate better on what the video is attempting to state.
5. Develops more powerful mental connection - whiteboard videos are terrific in helping your audience remember your brand name or organization. It is innovative and appealing, so they value watching it. It is intriguing, so they are more likely to speak about it with others.
Its simpleness is exactly what makes it a great alternative to use explainer videos. You do not take too long or spend too much to put the video together so you can get your message to your audience immediately. At the same time, your audience quickly gets in touch with your video and is most likely to obtain engaged in it and eventually choose to buy or convert.
A whiteboard video or whiteboard animation video is a type of video marketing that makes use of an online whiteboard where a sketch artist draws or illustrates a description about how a procedure, product, or service works. Easy to understand - whiteboard videos use creative sketches that catch the attention of the audience much better so that they do not feel bored or get distracted and look away. More economical to produce - unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much simpler and affordable. To create a whiteboard video, you just require a little well-lit studio, cam equipment, a camera group, a whiteboard with markers or a conventional blackboard with chalk sticks, a sketch artist, a storyteller, and a video producer. Whiteboard videos are also perfect for audiences with short attention periods or are too hectic to look at full-length videos.
