A whiteboard video or whiteboard animation video is a form of video marketing that uses an online whiteboard where a sketch artist draws or shows an explanation about how a procedure, item, or service works. The video is typically accompanied by a detailed voice-over narration of the topic. The artists may draw charts or animations that are enjoyable to look at so that the video is more entertaining and can accomplish better audience engagement.
This kind of video has become popular among organisations for various factors. An explainer video is:
1. Straight to the point - a whiteboard video, unlike other forms of presentation, keeps fluff to the minimum since the illustrations just provide the most essential points in the subject. The voice-over narration straight talks to the audience and the script strictly follows what the illustrations are aiming to communicate.
When people view a whiteboard video, all they can see is a clutter-free live motion diagram, flow diagram, or comic strip that makes technical info more easily understandable. For example, if you are going to make a video about how your savings can grow in your savings account, a whiteboard video will be much better matched for the task as compared with a live action video.
2. Easy to understand - whiteboard videos utilize innovative sketches that catch the attention of the audience much better so that they do not feel bored or get sidetracked and look away. The exposure to the sketches causes more brain activity in the audiences and therefore, helps them to follow your subject more easily than any other type of video.
For example, a talking head video is less appealing and permits very little creativity so the audience gets bored after just a few seconds. All they can see is an individual blabbering words that they can hear but could not understand the way the video plans them to.
3. More cost-effective to produce - unlike live action and 3D animated videos that can be expensive to produce, whiteboard videos are much easier and economical. To develop a whiteboard video, you only need a little well-lit studio, video camera equipment, a video camera team, a whiteboard with markers or a standard chalkboard with chalk sticks, a sketch artist, a storyteller, and a video manufacturer. You don't have to hire a group of animators, stars, cosmetics artists, or lease locations and furniture just to shoot your video.
4. Creative and enjoyable - there's nothing more intriguing than viewing an artist create illustrations that are fun to take a look at. With every stroke of the pen marker, the audience prepares for and envisions what will pop out next. Whiteboard videos are also perfect for audiences with short attention spans or are too hectic to take a look at full-length videos. Every illustration revitalizes the focus of their eyes so they can concentrate better on what the video is trying to say.
5. Develops stronger mental connection - whiteboard videos are fantastic in helping your audience remember your brand name or service. It is creative and catchy, so they value viewing it. It is fascinating, so they are more likely to discuss it with others.
Its simpleness is exactly what makes it a great alternative to use explainer videos. You do not take too long or spend excessively to put the video together so you can get your message to your audience right now. At the same time, your audience easily gets in touch with your video and is more likely to take part in it and ultimately choose to buy or convert.
A whiteboard video or whiteboard animation video is a type of video marketing that makes usage of an online whiteboard where a sketch artist draws or highlights an explanation about how a process, item, or service works. Easy to understand - whiteboard videos use imaginative sketches that catch the attention of the audience better so that they do not feel bored or get distracted and look away. More economical to produce - unlike live action and 3D animated videos that can be costly to produce, whiteboard videos are much simpler and economical. To create a whiteboard video, you only require a small well-lit studio, cam equipment, an electronic camera group, a whiteboard with markers or a traditional blackboard with chalk sticks, a sketch artist, a narrator, and a video manufacturer. Whiteboard videos are likewise perfect for audiences with brief attention spans or are too hectic to look at full-length videos.
